Marriott International's current portfolio in the Middle East includes 150 properties with more than 40,000 rooms under 21 brands in 11 countries and territories
Marriott International has announced plans to expand its presence in the Middle East with the expected addition of more than 20 properties and more than 5,000 rooms in the Gulf countries over the next 15 months.
The announcement was made at the Future Hospitality Summit, held in Dubai on September 19-21.
“The tourism industry in the Middle East continues to show significant growth in line with the long-term strategies of regional governments to diversify their economies,” said Jerome Brie, Director of Development in Europe, Middle East and Africa at Marriott International. “The reputation of Marriott International and our world-class brands, along with our long-standing presence in the Middle East, continues to allow us to make an excellent contribution to the continued growth and diversification of the region's tourism sector.”
Luxury real estate in Saudi Arabia:
Given the significant demand for luxury offers in Saudi Arabia, especially within the framework of the country's ambitious projects, such as the Red Sea project and the Diria Gate, Marriott International plans to expand its portfolio with six more luxury properties in the kingdom by the end of 2023.
The expected openings will allow the St Regis and Edition hotel brands to debut in the country and present the first Ritz-Carlton Reserve in the Middle East with the opening of Nujuma, the Ritz-Carlton Reserve project on the Red Sea. In addition, the company is responding to the high demand in the country for housing with selected service: it is expected that new Four Points by Sheraton in Riyadh and Courtyard by Marriott in Jubail will open in 2023.
Presence in Qatar:
Marriott International plans to almost double its presence in Qatar with 10 new hotels over the next 15 months, six of which are scheduled to open ahead of this year's world sports event. The expected additions further diversify the company's portfolio in the country thanks to the expected debut of four brands – Edition Hotels, Delta Hotels by Marriott, Element Hotels and Autograph Collection Hotels. The company also plans to open its second St. Regis hotel in Qatar later this year, on the island of St. Regis of Mars Arabia, the Pearl.
Growth in the UAE, Kuwait and Oman:
This year, the company plans to break the milestone of 50 properties in Dubai alone, with the expected addition of Marriott Resort Palm Jumeirah, Dubai; Delta Hotels by Marriott Green Community, Dubai; and Four Points by Sheraton Production City, Dubai. Other notable additions expected by the end of 2023 include the debut of the St Regis and Marriott Executive Apartments brands in Kuwait and the emergence of the Aloft Hotels brand in Oman.
Conversions and Adaptive Reuse projects:
Despite the fact that the company's growth in the region is largely due to new developments, the company continues to see an increase in conversion opportunities, emphasizing the demand for its sought-after brands in the region. There has also been an increased interest in adaptive reuse space, where developers are seeking to convert existing buildings into hotel rooms. It is expected that by the end of 2023, more than 30% of the company's new properties in the region will be obtained as a result of retrofitting and adaptive reuse.
Chad Hauch, Regional vice president of Middle East Development at Marriott International, commented: “As a company, we have developed a transformational platform that allows existing facilities to access our world–class sales, distribution and loyalty platforms quickly and at minimal cost to meet the needs of owners and guests.”
Marriott International's current portfolio in the Middle East includes more than 150 properties with more than 40,000 rooms under 21 brands in 11 countries and territories.
Among other news, Rotana, which owns more than 100 properties in the Middle East, Africa, Eastern Europe and Turkey, announced the opening of two new hotels under its latest brand Edge by Rotana. The announcement was made at the Future Hospitality Summit.