Agreement includes exclusive hotel room packages and special offers and will drive up Africa and Middle East visitor numbers for Expo 2020 Dubai
AS World Group (DIFC) has signed a corporate contract with Emaar Hospitality Group to promote exclusive room packages and special offers at 18 hotels in Dubai to visitors attending Expo 2020 Dubai, from Africa and the Middle East.
The collaboration is a major boost for Dubai's hospitality sector as the emirate successfully reopens to the world following the pandemic.
In the period leading up to Expo 2020 Dubai, as well as for the entire duration of the mega event from October 1, 2021 to March 31, 2022, AS World Group will promote Emaar Hospitality Group's extensive Dubai hotels' portfolio through exclusive room packages and special offers for federal and state governments, trade missions, chambers of commerce and industry, private and public sector businesses, and individuals, in Africa and the Middle East who intend to visit the World Expo.
AS World Group's role will also ensure that the maximum number of trade and leisure visitors from Africa and the Middle East - with their total population of 1.6 billion - participate in Expo 2020 Dubai, which is targeting 25 million visits from around the globe in a six-month period.
AS World Group is an authorised ticket reseller for Expo 2020 Dubai, while Emaar Hospitality Group is the official hotel and hospitality partner of Expo 2020 Dubai.
Sajid Barkat, CEO of AS World Group, said: "The corporate agreement with Emaar Hospitality Group ties in with our vision of promoting Dubai to the world, especially in our core markets of Africa and the Middle East, where we have a very strong presence. In anticipation of Expo 2020 Dubai we have recently expanded our workforce and are fully geared to leverage our proven expertise in the international hospitality sector."
Barkat added: "Given the fact that AS World Group is already an authorised ticket reseller for Expo 2020 Dubai, we are now also extending exclusive Emaar Hospitality room packages to our extensive client networks in Africa and the Middle East, prior to Expo 2020 Dubai, as well as during the six months duration of the mega event."
Headquartered in DIFC, AS World Group has a unique track record of organising and managing governmental and corporate participation in major international summits, business travel, political and economic events and tourism initiatives spanning Africa, Europe and the Middle East.
Emaar Hospitality Group owns and manages a portfolio of hospitality assets and brands in the UAE, including: Address Downtown, Address Dubai Mall, Address Dubai Marina, Address Montgomerie, Address Boulevard, Address Fountain Views, Address Sky View, Palace Downtown, Vida Downtown, Manzil Downtown, Al Alamein Hotel, Arabian Ranches Golf Club, Vida Creek Harbour, and Vida Emirates Hills. The group also operates serviced residences, leisure clubs, restaurants and spas.
Expo 2020 Dubai will feature a record 192 countries participating, under the main theme of 'Connecting Minds, Creating the Future', and three subthemes of 'Opportunity', 'Mobility', and 'Sustainability'.
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