Aramex becomes one of the first companies in the logistics industry to partner with WhatsApp for Business
Dubai logistics firm Aramex has extended its customer communicaiton with the launch of a WhatsApp for Business solution.
The listed company said the roll out is part of the company’s efforts to enhance customer experience and digitise the end-to-end shipment journey.
The initial version will of the new service will include a “track and trace” functionality as well as a “find Aramex nearest location” feature.
Further enhancements, rolled out at a later date, will include an on-demand and personalised customer interaction for shipment notifications, live location sharing and new delivery instructions and scheduling.
“We are continuously looking at innovative ways to revolutionise customer experience and modernize our digital touch points, providing an opportunity to create a richer, easy to use and more engaging customer experience," said Mohammed Sleeq, chief digital officer at Aramex.
"This means we are focusing on a simple, secure and reliable interaction, which is what we promise to offer through WhatsApp.
“Aramex will be one of the first companies in the industry to roll out this service to customers on the back of an AI based Chatbot, a testament to our focus on enhancing customer experience as part of our new digital strategy. This will be a gamechanger in the way we interact with customers,” he added.
In 2017, the company launched its artificial intelligence enabled Chatbot on Facebook Messenger, "Aramex Bot", a service that enables personalised conversations with customers about shipment-related queries and different service offerings.
It also provides users with a convenient way to easily find Aramex nearest locations, track shipments and share preferred delivery location.