Dubai's impressive tourism performance and continued growth in both visitor numbers and hotel performance highlight the emirate's resilience and attractiveness.
According to the latest data from the Dubai Department of Economy and Tourism’s 2024 Performance Report, Dubai saw a 9 percent increase in international tourist arrivals in the first 11 months of 2024, totaling 16.79 million visitors, up from 15.37 million in the same period in 2023. November alone saw 1.83 million international tourists, with January and February attracting 1.77 million and 1.9 million tourists, respectively. October also performed strongly with 1.67 million visitors.
Regional Breakdown:
- Western Europe: 3.3 million tourists (20% of total)
- South Asia: 2.86 million tourists (17% of total)
- GCC Countries: Over 2.5 million tourists (15% of total)
- CIS and Eastern Europe: 2.35 million visitors (14% of total)
- MENA: 1.93 million tourists (12% of total)
- Northeast and Southeast Asia: 1.62 million tourists (10% of total)
- Americas, Africa, and Australia: 1.12 million (7%), 791,000 (5%), and 319,000 (2%) respectively
Hotel Industry Performance:
Dubai's hotel sector mirrored this growth, with the total number of hotel rooms reaching 153,390 by the end of November, up from 149,685 at the end of 2023. Hotel room bookings increased by 3%, surpassing 39.19 million during the first 11 months of 2024, compared to 38.01 million the previous year. The average length of stay was 3.6 nights.
- Five-star hotels: 53,977 rooms (35% of total rooms) across 168 establishments.
- Four-star hotels: 43,345 rooms across 194 properties.
- Budget and mid-range hotels: 29,701 rooms across 278 establishments in the one to three-star category.
- Luxury hotel apartments: 13,944 rooms across 80 establishments.
- Mid-level hotel apartments: 12,423 rooms across 108 properties.
The average daily rate (ADR) for hotels increased by 2% to Dhs520, while the average revenue per available room (RevPAR) rose by 3%, reaching Dhs405 compared to Dhs394 in 2023.
At a Glance: Dubai’s 2024 Tourism Performance
- Total international visitors (January-November 2024): 16.79 million
- Monthly visitor highlights: November – 1.83 million, October – 1.67 million, January – 1.77 million
- Top source regions: Western Europe, South Asia, GCC
- Hotel rooms available (end-November 2024): 153,390
- Hotel bookings (January-November 2024): 39.19 million room nights
- ADR: Dhs520 (2% increase year-on-year)
- RevPAR: Dhs405 (3% increase year-on-year)
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