s*uce ON-SEA

s*uce ON-SEA

+971 (4) 430 4202

Jumeirah Beach Residence - The Walk - Dubai

Curated beachwear, swimsuits, sandals, hats, beach bags and accessories

s*uce is a boutique like no other, a go-to for every Dubai fashionista worth her salt. A homegrown concept, s*uce offers a curated selection of contemporary collections from tops to skirts to shirts, necklaces to bracelets to earrings and bags, regional brands, up-and-coming designers and limited edition collaborations, as well as lifestyle items and home accessories.

In 2004, three fashion savvy friends noticed a clear gap in the market for eclectic designs unlike any that you could find in a mall. And thus, s*uce was born. In its first season,s*uce introduced 12 brands that already had a cult following internationally but was not being stocked in the region. Word about this cutting edge new store spread and the second season saw 50 brands being added. Today, s*uce proudly presents over 600 brands at a time per season, with categories ranging from ready to wear, fashion and lifestyle accessories and at times even a children’s collection…and more.

What sets s*uce apart from the rest, are the founders’ keen eye and hunger for as-yet-unheard of brands and labels. The creative buyers behind the label attend fashion trade shows all over the world, visiting countries from Mexico to Japan, in search of the next big thing. Moreover, s*uce often releases exclusive collections or pieces under their own label, created in collaboration with both local and international designers.

At s*uce’s only beachfront boutique, s*uce ON-SEA, beachgoers and style mavens alike are sure to find that one-of-a-kind piece to help them stand out from the crowd, whether it’s by the sea or by the pool on your next resort holiday.