UAE moves up one place in global brand value list - topped by the US - to 20th to sit just ahead of Saudi Arabia
The UAE's national brand value has grown by 19 percent to $707 billion since last year, according to a new report.
The UAE moved up one place in the global list - topped by the United States ($25.8 trillion) - to 20th to sit one position ahead of Saudi Arabia ($677 billion).
The list, compiled by Brand Finance, revealed that the UAE's brand value increased by $113 billion in the past 12 months while Saudi Arabia's brand rose by $102 billion.
Globally, the US was ranked first ahead of China, Germany, the United Kingdom and Japan. France, Canada, Italy, India and South Korea rounded out the top 10 positions.
David Haigh, CEO Brand Finance, said: “The UAE's nation brand has grown an impressive 19 percent since last year, taking it to the 20th spot in the nation brand ranking which is promising, especially in the run up to Expo 2020.
"Construction projects across the emirates are continuing at a fast pace, new world class theme park brands such as Legoland Dubai and Warner Bros World Abu Dhabi have opened their doors to visitors and steady hotel occupancy rates also indicate that the UAE remains a popular tourist destination for visitors from around the world.
"The country also benefits from its sponsorship commitments with high profile sporting events such as hosting the annual upcoming Emirates Airline Dubai Rugby Sevens and Abu Dhabi Mubadala World Tennis Championships.”
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