Retail giant rebrands Private Label range which covers almost 2,500 products
UAE-based retail giant Lulu has launched its newly rebranded Private Label products which now total nearly 2,500 products and are expected to double by 2020.
Lulu products, which were introduced 10 years ago, are now a top seller across 140 stores in the Middle East and North Africa, India and the Far East.
The retailer said the rebranded range of Lulu products are sourced from best companies in more than 40 countries and tested and certified by some of the top global regulatory authorities.
Yusuffali MA, chairman of Lulu Group said: “We have been constantly innovating and upgrading the quality and offerings of our Lulu products and we are delighted to note the tremendous boost we have been receiving from the market.
"Initially our plan was to sell few products in select categories, but with each passing year we have been adding new categories and product range... we are committed to providing better price by limiting our overheads and 'middle men'."
Currently Lulu sells almost 2,500 products under its own label, from fresh food to dairy, packed food, confectionary and frozen food as well as hygiene and home care products.
“As we are on a fast expansion mode, we expect to double our product range in the next two years. We also are focusing on sourcing more locally produced products to support the UAE food processing industry and today we launched cooking oil produced in Abu Dhabi,” Yusuffali added.
Separately, Lulu has also signed a licensing agreement with Warner Brothers to sell a range of products with famous cartoon characters such as Looney Toons, Tom & Jerry and Superman. These products will be exclusively targeting children with a range of confectionary, biscuits and juices.
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