The updated B2B offering represents a substantial change for du, enabling the company to provide more than just connectivity.
The new structure includes two new sub-brands, du Tech and du Infra, which join the existing du Business to provide a comprehensive range of digital transformation solutions beyond traditional telecommunications services.
This strategic shift positions du as a key player in the UAE's digital transformation journey, offering tailored, end-to-end solutions that cater to a wide range of business and governmental needs.
As part of its expanded offering, du Business will continue to provide top-notch 5G and fibre connectivity, serving as the foundation for businesses' digital journeys. With a focus on driving productivity, agility, and growth, du Business helps organisations succeed in an increasingly competitive and digital-first market.
However, the launch of du Tech and du Infra marks a new phase in du's transformation. These sub-brands represent a shift towards a more comprehensive approach to digital services, with du Tech at the forefront of advanced ICT solutions, and du Infra optimising network operations for both businesses and government entities.
du Tech will drive digital transformation
du Tech is positioned as the UAE’s leading digital transformation enabler, designed to meet the complex and evolving needs of modern enterprises. With a strong focus on sectors like government, large enterprises, and SMEs, du Tech offers an array of innovative services aimed at future-proofing businesses. These include:
- Data centres
- Hybrid cloud solutions
- Cybersecurity
- Internet of things (IoT)
- Artificial intelligence (AI)
- Blockchain solutions
By combining these services, du Tech aims to ensure a sustainable, secure, and agile future for UAE enterprises, in line with the nation’s ambitious digital vision.
du Infra aims to ensure a secure and uninterrupted flow of data.
While du Tech focuses on driving innovation through ICT, du Infra addresses the critical need for a secure and efficient infrastructure. It offers advanced network solutions that optimize data flow, making it easier for organizations to innovate and operate effectively.
From a robust network infrastructure to secure cloud services, du Infra is designed to support businesses and government agencies as they navigate the complexities of the digital age. It ensures that all digital initiatives are supported by a reliable and trusted network.
Fahad Al Hassawi, CEO of du, highlighted the company's transformation beyond traditional telecommunications services. "Today, du is more than just a connectivity provider. We are moving beyond our core to become an integrated digital services enabler. Our transformative portfolio of operating sub-brands — du Business, du Infra, and du Tech — represents our commitment to leading the digital transformation journey in the UAE," he said.
Al Hassawi added, "From enhancing connectivity and digital lifestyles to providing managed service excellence and empowering organizational evolution through ICT solutions, our portfolio is designed to lead the way in a digitally woven future. At du, we are not just participating in the UAE's digital-driven future; we are actively shaping it."
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