Sharjah Commerce and Tourism Development Authority reveals that hotels average 65% occupancy rate in 2018
The total number of hotel guests in Sharjah in 2018 reached 1,738,543, with their combined revenue totaling AED633 million ($172.3 million), according to the Sharjah Commerce and Tourism Development Authority (SCTDA).
Hotels and hotel apartments witnessed 65 percent and 60 percent occupancy rate respectively during the year, it said in a statement.
The authority said that guests from Russia, the Commonwealth and the Baltics region posted a 41 percent growth compared to the previous year, while tourists from Africa increased by 4 percent.
Russian visitors continued to increase market share which achieved 23 percent in 2018 from 15 percent in 2017, it added.
The top five nationalities who travelled to the emirate in 2018 also included Omanis, Chinese, Saudis and Indians.
SCTDA said it also targeted the Indonesian, Malaysian, German, and Singaporean markets for the first time in 2018 through road shows to promote the emirate’s tourism offerings.
As well as debuting Sharjah Summer Festival, new hotels were also unveiled during the previous year to accommodate the growing number of tourists visiting the emirate.
Khalid Jasim Al Midfa, chairman, SCTDA, said: “The Sharjah Government’s vision is to attract 10 million visitors by 2021, in time for the UAE’s 50th founding anniversary.
"Thanks to the unlimited efforts and the cooperation of all partners with us, we have already achieved at least 70 per cent of this vision, which is the equivalent of 7 million visitors who have come to Sharjah."