UAE-based Truebell, an importer of fast-moving consumer goods, has revealed the most in-demand food ahead of the Eid holiday
UAE-based Truebell, an importer of fast-moving consumer goods (FMCG), has revealed the most in-demand food ahead of the Eid holiday next week.
The company highlighted plant-based meat replacements, dates, grains, pulses and nuts as the key trending food products in UAE stores ahead of Eid Al Fitr.
The retail and food services division of the company said it is looking to expand its portfolio with a wide variety of new flavours to suit the UAE’s diverse palates over the next 12 months.
Truebell director Jitendra Gandhi said: “Amid the various nutritional programmes on the market today, plant-based diets as well as meat replacements are becoming particularly prominent and we as a regional FMCG importer have certainly noticed this increasing trend as we look ahead to the Eid Al Fitr celebrations and beyond.
“Products such as dates, grains, pulses, nuts and plant-based meat replacements including seitan, tempeh and tofu are gaining traction across the region and over the next 12 months we will looking to add brands that fit into these categories to our ever-expanding portfolio."
Truebell added that it has recently entered into exclusive distribution agreements with a number of leading brands from Japan, Brazil, Philippines, Serbia, US and the UK.
“These new partnerships further underpin our expansion plans in the retail and food sector following the opening of our new state-of-the-art distribution centre in September last year,” Gandhi said.
He added that Truebell’s retail and food services business continues to benefit from the Gulf’s ongoing growth in hospitality and retail with Dubai alone home to 2,935 F&B outlets per million residents.
Data from Euromonitor International reveals the retail industry in the UAE is projected to increase 18 percent between 2018 and 2023 from $55 billion to $63.6 billion.
Gandhi said: “Plans are already afoot to expand our wide-range of existing products with a particular focus on plant-based foods and probiotics as well as a wide range of new flavours for the region’s multi-cultural consumers. Further announcements are expected during the third and fourth quarters of 2019."
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