Friday's sale will run from midday to midnight exclusively at malls of Majid Al Futtaim, will offer discounts of up to 90%
The Dubai Festivals and Retail Establishment (DFRE) has revealed details of the mega 12-hour sale that will take place on the opening day of the 21st edition of Dubai Summer Surprises.
The agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) said the sale on June 22 will run from midday to midnight exclusively at malls of Majid Al Futtaim Properties across the city.
Over 200 retail outlets at MAF malls will offer additional deals during the 12 hours from 25-90 percent, as well as exclusive rewards, promotions and live entertainment.
Visitors to the malls on the opening day of DSS will be able to get hefty discounts on top global and local brands which include GUESS, New Look, Karen Millen, Gianfranco Ferre, American Eagle Outfitters, Splash, JACK & JONES, Forever 21, Giordano, Sacoor Brothers and Superdry.
For every AED300 spent at any of the participating malls, shoppers will also be entitled to enter a draw for a chance to win AED50,000 to spend at Majid Al Futtaim malls during Dubai Summer Surprises.
At City Centre Deira, the first 200 shoppers that spend a minimum of AED300 during the sale will also receive a mall gift card valued at AED50.
Participating malls include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Center Al Barsha and City Center Al Shindagha.
DSS will run until August 4.