Oppo was recently crowned as the fastest growing smartphone brand in the premium segment globally in 2018 by Counterpoint Research, a global industry analysis firm.
The astonishing 863 per cent growth helped the company take six per cent market share in the category.
In the last year, Oppo had undertaken an aggressive expansion plan that included significant investments in the Middle East. The company began operations in Saudi Arabia for the first time and opened its second regional hub for the Middle East within the UAE.
As a crucial growth market for the company and part of its global expansion strategy, it recently launched its new product series Reno in the UAE. During the Reno Series unveil, Oppo also announced a new "Oppo MEA 5G Landing Project" with leading regional telecom carriers, Etisalat and Zain.
As of last year, Oppo started to adjust its product line in the region by offering mid to high-end products. The highlight of the year for the company was the Oppo Find X.
In addition to the Find X, also notable is the success of Oppo’s R Series, including Oppo R17 Pro (RX17 Pro) smartphones launched in late 2018. The gradient designs and 'Ultra Night Mode' camera proved hugely popular to Oppo fans as well as those new to the brand, Oppo said in a statement.
Oppo Reno introduces new flagship features like 10x hybrid zoom, Snapdragon 855, pivot rising structure, as well as VOOC 3.0 flash charging and more. Additionally, the brand recently announced the launch of a 5G variant of its Reno series.
Driven by strong market positions in China, Oppo’s newly launched countries have contributed to the result. Apart from the Middle East, these included entry into European markets such as France, Spain, Italy, and the Netherlands. This increased Oppo's total number of markets above 40 for the first time. Reinforcing these new market entries, Oppo announced several new telecom carrier relationships, including Telefonica in Spain and Orange in France, as well as partnerships with leading retailers.
Counterpoint estimates that the premium smartphone segment will continue to grow in double digits while going forward, while the next growth cycle in the premium segment will be driven by the emergence of commercially available 5G smartphones
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