“The team is in discussion with some operators who are not here,” says Mohamed Al Shehhi
Dubai could soon be home to new hospitality projects including hotels and resorts, CEO of A.R.M Holding, Mohamed Al Shehhi.
“We are definitely looking to launch our hospitality project and the team is in discussion with some operators who are not here,” he said.
A.R.M Holding, the lead partner of international art fair – Art Dubai, taking place at Madinat Jumeirah from March 1-5, has announced the launch of its premium real estate brand, HUNA.
Scheduled to open its doors in Q4, this year, HUNA aims to curate and combine designers, creators and places for elite clientele aiming to provide a bespoke lifestyle.
“HUNA will focus on bringing some top bands in the hospitality market, the team has signed Cipriani Dolci, NAC (North Audley Cantine), Café Kitsuné and they are talking to other brands,” he explained.
“It is too early to mention names but there are a couple of groups that the team is working with,” said Shehhi.
The brand aims to focus on bespoke, intimate experiences that can differentiate them from other players in the market.
“I think real estate over the past 18-24 months has gone through a steep upward curve which is a very positive thing and I think looking at real estate companies, they were focusing towards quality and luxury but now there is a lot of focus on giving more space and better quality,” Shehhi further added.
“We often see new products that are good, and nice projects that Dubai needs, it makes it a bit difficult for us to compete but we are there and we will continue to add bespoke products to the real estate market. Is it a healthy market and hopefully will continue that way for the next few months and years,” he concluded.
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