More than 2,500 exhibitors and 40,000 industry professionals from 150 countries are in Dubai to explore how innovation can transform tourism at the largest travel industry event in the region, Arabian Travel Market (ATM), which opened its doors.
The 26th edition of the top travel expo was officially inaugurated by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Mohammed Bin Rashid Al Maktoum Knowledge Foundation.
Sheikh Ahmed was joined by Helal Saeed Al Marri, CEO of Dubai World Trade Centre (DWTC) and Director-General of Dubai’s Department of Tourism and Commerce Marketing (DTCM) along with other VIPs who embarked on a tour of the show floor as the four-day event got underway at DWTC.
Identifying the top tourism trends showing the greatest growth potential is one of the most valuable insights ATM 2019 has to offer, and this year’s event will be no different as it launches Arabian Travel Week – an umbrella brand comprising four co-located shows, said the organisers.
The 26th edition of ATM will form part of the inaugural Arabian Travel Week, as well as ILTM Arabia, Connect Middle East, India and Africa – a new route development forum launching this year and new consumer-led event ATM Holiday Shopper which kicked off proceedings yesterday (April 27).
Building on the success of last year’s event, ATM 2019 will see 65 national pavilions and more than 100 new exhibitors making their ATM debut including Expo 2020 Dubai, flynas, Belarus National Tourism Agency, Moscow Committee for Tourism and Montenegro National Tourism Organisation, South Africa Tourism Bureau and Zimbabwe Tourism Authority, said the organisers.
Danielle Curtis, the exhibition director for Mideast at ATM 2019, said: "The introduction of two new events for 2019, as well as the creation of the Arabian Travel Week umbrella brand, was made possible due to the past success of ATM and ILTM Arabia."
"The debut ATM Holiday Shopper provides an exclusive consumer element, while Connect MEIA will provide a brand-new route development forum for our industry," she stated.
Running until Wednesday (May 1), ATM has adopted cutting-edge technology and innovation as its main theme, and this will be integrated across all show verticals and activities.
Over the next four days, professionals from across the industry spectrum will discuss the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.
“Technology and innovation will also represent key focuses during this year’s show. Bots, artificial intelligence, virtual reality and the Internet of Things are expected to result in billion-dollar savings for our industry, so it is vital that we empower exhibitors and attendees to explore how these tools can be leveraged to benefit their customers and businesses,” remarked Curtis.
Participants will enjoy four days of business networking opportunities and a full programme of insightful seminar sessions including aviation, the future of selling travel and the evolution of bespoke luxury travel as well as how immersive technology will transform the visitor experience at mega events such as the upcoming Expo 2020, she explained.
On the global stage, the opening session ‘Arabia China Tourism Forum’ will take place from 3.30pm. With China set to account for a quarter of international tourism by 2030, an expert panel will discuss how destinations around the world can capitalise on this growth, sttated Curtis.
The forum will also include a 30-minute networking session with over 80 Chinese buyers, she added.
Curtis said: "Adding to this, the 2019 edition is set to showcase the largest ever exhibition from Asia in the history of ATM, with the continent witnessing an 8% year-on-year increase in total show area and Indonesia, Malaysia, Thailand and Sri Lanka being the largest exhibiting countries."
Turning a spotlight on upcoming hotel developments, technologies and concepts that will shape the region’s hospitality sector going forward, the Global Stage will host the inaugural ATM Hotel Industry Summit from 2.40pm on Tuesday (April 30).
From new infrastructure and regional development hotspots to technologies and hotel models that put the guest experience first, a panel of key industry experts will discuss how the industry will evolve over the next decade.
Other Global Stage highlights will be a focused seminar session on Saudi Arabia’s tourism potential and a keynote from Emirates Airline President Tim Clark as well as the third Global Halal Tourism Summit which will explore the top trends within the sector as well as the growing role of technology, including the digitisation of Umrah.
As well as the ultra-innovative Travel Tech Show at ATM, other calendar favourites returning for ATM 2019 include the Best Stand Awards, the Travel Agents’ Academy and the Digital Influencers and Buyers’ Speed Networking Events, stated the organisers.
ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area, it added.
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