His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has further solidified his status as one of the world's most followed and influential leaders, with his social media following surpassing 27 million.
Sheikh Mohammed boasts more than 11.247 million followers on the X platform, approximately 8.8 million on Instagram, and four million on Facebook. Additionally, he is followed by three million people on LinkedIn and over 609,000 on YouTube.
Since he began using X and Facebook in 2009, Sheikh Mohammed's accounts have seen substantial success and popularity as platforms for dialogue with Emiratis, expatriates, Arabs, and international visitors.
His social media presence draws significant attention due to the wide range of topics covered, including national achievements, developmental initiatives related to both Emiratis and expatriates, and regional and international charitable projects he has initiated.
In acknowledgment of his impactful use of social media, an article on X’s official blog in February 2016 commended Sheikh Mohammed for announcing a major structural change in the federal government via a series of tweets, which were widely engaged with and described as unprecedented.
Sheikh Mohammed's accounts have attracted a global audience due to his insightful commentary and the diversity of subjects he addresses, aligning with international events. He often shares his views on regional and global issues and launches humanitarian initiatives focused on health care, education, literacy, and poverty alleviation worldwide.
He frequently uses his social media channels to launch significant government initiatives, encouraging followers to contribute suggestions and solutions on various public interest topics.
Annually, Sheikh Mohammed’s tweets are among the most engaged in the UAE, especially those under the hashtag #LifeTaughtMe, where he shares his insights and experiences. Social media users eagerly interact with these posts through likes and retweets.
Sheikh Mohammed regularly emphasizes the importance of leveraging communication technology advancements, saying, “Technology has opened a vast space for engaging with people and should be used to benefit our Arab societies.”



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