GITEX GLOBAL 2025 gathers government, enterprise, and ecosystem leaders to showcase how AI is moving from pilots to production—with sovereignty, security, and data infrastructure at the core. Executives from NETSCOUT, VAST Data, Phosphorus Cybersecurity, NVIDIA, Hewlett Packard Enterprise (HPE), SentinelOne, Sophos, ManageEngine, and Logitech outlined roadmaps that connect real outcomes to real architectures.
From Pilots to Production: Data Platforms for AI at Scale
VAST Data says the era of proof-of-concept is ending as organisations consolidate data into single, sovereign platforms that feed AI with accuracy, scale, and trust. The company is bringing the VAST AI Operating System to the Middle East, including InsightEngine for real-time retrieval, AgentEngine to simplify enterprise AI adoption, and SyncEngine for universal data cataloguing and migration—tools aimed at eliminating silos and making data AI-ready from day one.
NVIDIA is unveiling next-gen DGX systems and full-stack data-centre solutions to democratise AI “from cloud to edge.” The company is also showcasing NVIDIA Cosmos, which accelerates robotics training with synthetic data—critical for smart infrastructure and automation. NVIDIA frames GITEX as a strategic platform to deepen partnerships across vendors, distributors, and system integrators to build an end-to-end AI ecosystem.
HPE highlights three macro trends shaping the next wave: the push toward sovereign AI and national-level AI factories; the rise of robotics, automation, and physical AI; and the resulting infrastructure pressures on power and thermals. High-throughput, low-latency networking and robust cybersecurity are now table stakes for industrialised AI—areas where HPE positions its edge-to-cloud strategy as a differentiator.
Securing the AI Era: End-to-End Cyber Defence
NETSCOUT is addressing the surge in multi-vector DDoS attacks across the Middle East with updates to its adaptive DDoS protection designed for telecom operators and enterprises. A centrepiece is its Observability and Control Interface (OCI) presented as Adaptive Threat Analytics (ATA). For carriers, tight TMS integration enables real-time monitoring and response; for enterprises, pairing with Arbor Edge Defence (AED) delivers automated protection against evolving risks. Live demos at GITEX show how previously hidden devices are identified and secured.
Phosphorus Cybersecurity brings a Unified xIoT Security Management Platform spanning IoT, OT, IIoT, and IoMT. Capabilities include device-aware discovery, automated remediation of weak credentials and outdated firmware, and continuous governance aligned with UAE and Saudi requirements. On-stand demonstrations reveal real-time device identification and hardening, with compliance records generated automatically.
SentinelOne aligns to the “Powering the Future” theme by embedding AI at every layer of defence. The company is showcasing the Singularity Platform, Purple AI, AI-SIEM, and Hyperautomation to detect threats in advance, respond at machine speed, and simplify compliance. The vision: an autonomous, resilient, and trustworthy security posture for Middle Eastern enterprises.
Sophos emphasises a defence-in-depth model that couples next-gen endpoint, firewalls, email protection, and 24/7 MDR with tailored cyber-insurance. This integrated approach manages residual risk while aligning day-to-day security operations to insurer requirements—helping organisations scale securely and confidently.
Operate, Observe, Comply: AI-Ready IT and Governance
ManageEngine ties the event theme to AI-powered IT operations tuned for regional realities. The company is enhancing AI across its portfolio, including re-engineered threat detection in its SIEM and a conversational virtual assistant in its unified service management platform. The goal: smarter, faster, and more secure IT operations that address local threats and compliance mandates.
People, Places, and Planet: The Modern Workplace Reimagined
Logitech argues the modern workplace is now shaped by hybrid work, distributed teams, and sustainability. The company is showcasing AI-driven collaboration and eco-conscious device design to boost productivity while reducing environmental impact. The convergence of innovation and sustainability, Logitech says, defines next-generation office experiences.
What It Means for Decision-Makers
- CIOs & CDOs: Prioritise unified, sovereign data platforms that remove silos and feed production AI with trusted, governed data.
- CISOs: Combine adaptive DDoS, xIoT hardening, AI-native detection, and MDR + insurance alignment for measurable risk reduction.
- CTOs & Architects: Design for power, cooling, and low-latency fabrics—and assume robotics and physical AI will pressure networks and security.
- Public Sector: Build national AI factories with clear sovereignty, compliance, and ecosystem partnerships to catalyse long-term growth.
- Workplace Leaders: Standardise on tools that elevate collaboration and sustainability without sacrificing performance.
The Bottom Line
At GITEX GLOBAL 2025, the narrative is consistent: AI is industrialising. Vendors are converging on platforms that unify data, bake in security and observability, and deliver real-world outcomes—from defending networks and securing xIoT to powering robotics, modern workplaces, and sovereign AI at national scale.
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