Etihad Airways will debut its innovative mobile exhibition unit at next week’s Arabian Travel Market (ATM) in Dubai, providing delegates with a first-hand experience of its award-winning cabin products and in-flight service.
The 16-meter long mobile exhibition unit, weighing approximately 22 tonnes and measuring 50m², travelled to the UAE from Europe where it has clocked 60,000km in 18 months, having visited trade events and exhibitions across Switzerland, Germany, France, Italy, The United Kingdom, The Netherlands, Ireland, Belgium and Spain.
The mobile exhibition unit includes full-size mock-ups of The Residence, the world’s only three-room cabin on a commercial airline, and the First Apartment both of which are currently on board the airline’s A380 fleet, as well as the First Suite from Etihad’s Boeing 787 aircraft.
Painted in Etihad’s ‘Facets of Abu Dhabi’ corporate colours, the mobile exhibition unit also features the airline’s renowned Business Studio and Economy SmartSeat.
The stand’s theatre area will be home to Question and Answer sessions with Etihad executives, covering the areas of guest experience, marketing partnerships, environment and sustainability.
The Arabian Travel Market 2017 takes place from Monday 24 through Thursday 27 April at the Dubai International Convention and Exhibition Centre.
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