UAE's Etihad Airways is showcasing its iconic ‘penthouse in the sky’, The Residence, inside luxury department store Bloomingdale’s – Dubai as the retailer launches its Fall 2016 seasonal campaign.
Etihad Airways will also offer Bloomingdale’s – Dubai customers who spend more than Dh1,500 ($408.2) in store the opportunity to enter an exclusive draw during the two-week showcase. Two winners will each receive Business Class return tickets for two from Abu Dhabi to New York and a three-night stay at the renowned Plaza Hotel. Additionally, everyone visiting the in-store pop-up will receive exclusive offers on flights and holiday packages, including up to 20 per cent off flights and up to 60 per cent off holiday packages using a promo code.
The collaboration with Bloomingdale’s – Dubai forms part of Etihad Airways’ strategy to explore innovative collaborations with premium brands as the airline continues to reimagine the flying experience. This latest partnership will enable the retailer’s chic and fashionable customers to experience the latest in high-end travel by touring The Residence – the airline’s ultra-luxurious three-room suite – while Etihad Airways’ guests shop for the latest in-trend travel accessories ahead of their next trip.
Bloomingdale’s – Dubai customers will be able to experience The Residence, which boasts an area of 125-sq-ft until September 3, 2016. The revolutionary cabin features a large 32-inch LCD monitor in the living room and a 24-inch version in the bedroom. Guests who stay at The Residence will have their every need catered for by a dedicated Savoy Butler Academy trained butler.
The Residence is available on Etihad Airways’ Airbus A380 on five routes from its Abu Dhabi hub: London, New York, Mumbai, Sydney and Melbourne. Customers who book The Residence while in the store will earn enough air miles for a return Business Class ticket to selected destinations in the airline’s network.
Mohammad Al Bulooki, Etihad Airways vice president - UAE Commercial, said: “Etihad Airways’ collaboration with Bloomingdale’s-Dubai showcases the airline’s dedication to providing its guests with innovative and superior products and services. Bloomingdale’s is the most iconic store in the world, so it is a perfect opportunity for Etihad Airways to collaborate with this retailer which has an outstanding reputation for quality and creativity.”
A selection of Bloomingdale’s – Dubai’s premium travel accessories is on show inside The Residence. The store also offers a personalised shopping service to ensure customers have the latest and most desirable merchandise best suited to their travel needs.
Dee Sarai, vice president - commercial, Bloomingdale’s, Al Tayer Group, said: “At Bloomingdale’s – Dubai we are always looking to offer our customers a world class experience ‘like no other’, and with this exclusive partnership with Etihad Airways, they will be able to take a tour of the most luxurious living space in the sky, while shopping their favourite brands.”
The Residence is located in Bloomingdale’s – Dubai store at Dubai Mall until September 3, 2016. Etihad Airways cabin crew and other staff will be available in store to take bookings and to answer customers’ queries.
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