Not long ago, Emirates came out with a bold, trailblazing ad showing a female flight attendant, Nicole Smith-Ludvik, standing atop the iconic Burj Khalifa.
Now, a new video campaign shows Nicole Smith-Ludvik, standing on the spire of the Burj Khalifa, showcasing the overarching appeal of Expo 2020 Dubai – with some placards. “I’m still here,” the placard says as the camera zooms in on her. “Wow, I can see Dubai Expo,” says another placard.
“Finally here come my friends,” announces a third placard, as the video homes in on an Expo 2020 liveried Emirates aircraft flying in past the Burj Al Arab, over the Dubai highrises.
“Fly the iconic Emirates A380. To the world’s greatest show.” Declares yet another placard, as the aircraft flies majestically past her even as she waves at it. ‘Be part of the magic,’ ring out the words from the fuselage. The video ends with the plane flying over the Al Wasl Plaza venue of Expo 2020.
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