Airline has also come first in 'recommendation metric'
Emirates airlines has come first in 'quality perception' as well as highest in 'recommendation metric' among American business travellers in a YouGov analysis of US consumer perception towards the airlines sector.
Emirates, the world's biggest carrier for long-haul flights, takes the top spot in recommendation score, and was followed closely by Singapore Airlines, Southwest, JetBlue and Virgin America.
"This is a significant feat for the UAE carrier given years of intensive campaigning against Emirates airline by three American rivals," said an aviation analyst.
"A customer's account of their experience can be a powerful predictor of business growth. Airline customers appear to recommend a mix of premium and budget airlines in this ranking. This further shows that in the airlines industry, both quality and value factor into a holistic view of customer experience," said the YouGov's Plan & Track service report.
Among airlines with the highest quality perception, Emirates leads, followed by British Airways, Delta, American Airlines and Lufthansa. "Examining the top airlines among international business travellers shows that this group tends to be critical of quality in many other areas of their lives. Nearly half in this segment say they will try to book luxury accommodations, such as world-class hotels, when possible," said the study.
There is also a case study which explores Emirates' success and reveals the metrics that helped it really take off over the years to become a preferred airline for American travellers. Emirates scored high among many top US carriers and was among the few international airlines to show up on the rankings, according to YouGov's Plan & Track service.
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