Dubai’s largest online shopping event, the Great Online Sale, is back for its third edition, taking place from March 27 to 30.
This year, shoppers can enjoy discounts of up to 95% and a new immersive shopping experience, featuring a virtual mall where consumers can browse top brands digitally.
Organized by the Dubai Festivals and Retail Establishment (DFRE), the event spans four days, offering a wide variety of products from leading local and international brands in fashion, electronics, homeware, and beauty.
The highlight of this year’s sale is the introduction of a virtual mall, allowing consumers to explore digital storefronts, unlock exclusive discounts, and participate in exciting prize draws. Shoppers can win a grand cash prize of Dhs100,000, along with additional rewards valued at up to Dhs50,000.
The Great Online Sale is also set to boost Dubai’s retail sector. Ahmed Al Khaja, CEO of DFRE, emphasized the sale’s importance in driving growth during Eid, one of the peak shopping periods in Dubai. He also expressed excitement about the new virtual shopping experience, which will offer a digital-first retail world unlike anything before.
Shoppers who register on the official website will gain access to exclusive discount codes and further prize opportunities.
Notable participating brands include Amazon, Noon, Namshi, Home Centre, Damas, Puma, and Steve Madden among many others.




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