Following the integration of Nakheel and Meydan into Dubai Holding, Dubai Residential’s reach expanded to encompass 40,000 homes and over 150,000 residents across the emirate
Dubai Holding Asset Management (DHAM) has announced the rebranding of its residential leasing portfolio, previously known as Dubai Asset Management, to the new name ‘Dubai Residential.’ This change reinforces DHAM's status as one of the largest residential leasing operations in Dubai.
The rebranding comes after the integration of Nakheel and Meydan into Dubai Holding, which has expanded its portfolio to more than 40,000 homes, catering to over 150,000 residents across the emirate.
This rebrand marks an important milestone in DHAM's two-decade history, emphasizing its dedication to creating forward-thinking, connected communities. The newly consolidated portfolio features a diverse range of properties, from premium waterfront locations to neighborhood communities designed for families.
“Dubai’s rapid economic growth and urban development are a testament to the visionary leadership that has positioned the city as a global destination,” stated Malek Al Malek, group CEO of Dubai Holding Asset Management. “The strategic rebranding of our residential leasing portfolio highlights our market leadership and showcases the significant opportunities within Dubai’s real estate sector.”
DHAM was established in the early 2000s and has consistently expanded its residential offerings. The integration of Meraas into Dubai Holding in 2020 further enhanced its market presence. The recent inclusion of Nakheel and Meydan in 2024 has solidified Dubai Residential’s status as a key player in the competitive leasing market.
The Dubai Holding (DHAM) portfolio now includes notable residential communities such as City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate, and International City.
As Dubai’s population grew by more than 25,700 in Q1 2024, demand for prime rental properties remains robust, positioning Dubai Residential for continued growth into 2025.
Residents of Dubai Residential properties benefit from digital services for contract renewals, maintenance, and payments via a dedicated app, as well as access to retail centres, sporting amenities, and exclusive discounts from key partners.
The rebranding also includes a refresh of the brand’s visual identity.
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