Dubai clamping down on fake real estate adverts

Dubai Land Department announces new service to verify real estate adverts

Dubai is clamping down on fake real estate advertisements with a new system aimed to boost property investment in the city.

The Dubai Land Department will use QR codes to verify details of property on all print and audio-visual adverts as it aims to cut down on misleading adverts.

The service, known as Madmoun, was announced by the DLD, through the Real Estate Regulatory Agency (RERA).

Dubai real estate adverts

Accessible through the Trakheesi System, Madmoun will use QR Code technology for any real estate advertisement permit, as part of DLD’s ongoing efforts to modernise and develop real estate governance procedures and enhance investor confidence.

Effective from April 24, all real estate companies are expected to feature the QR code on their print and audio-visual advertisements.

The code enables customers to quickly and easily verify the advertisement’s authenticity and validity, ensuring that it has been approved by RERA.

Additionally, customers can access the Dubai Land Department website to view the complete advertisement information, including details about the advertising company, the property’s condition and specifications.

The link can be secured to prevent any modification to the data.

Marwan bin Ghalita, CEO of RERA at DLD, said: “The service aligns with DLD’s strategy to make Dubai ‘The World leader in Real Estate Investments’ by harnessing technology to develop real estate products according to the directives of the wise leadership.

“It also supports DLD’s mandate of achieving the goals of the Dubai Economic Agenda ‘D33,’ which was launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to generate new economic value from digital transformation towards achieving His Highness’ vision of consolidating Dubai’s position as a global capital of the digital economy and a key player in the global digital system.”

He added, “We are constantly keen on enhancing and ensuring transparency in the real estate sector. We will continue to empower the real estate community with proactive and streamlined real estate services and integrated data, based upon a pioneering digital infrastructure and qualified human cadres.

“This will help achieve sustainability in the development and growth of the real estate sector, keeping pace best-international practices and standards and positioning Dubai as a pioneering model in this field”.

DLD Customers can scan the QR code on each real estate advertisement to get a glimpse of the property’s authorised details and establish if it has been sold or rented.

Real estate companies can activate the QR code through the Trakheesi system.

RERA confirms that real estate companies must adhere to this service to prevent them from being subject to any violation resulting.

As part of its mission to enhance awareness and confidence within the real estate community, DLD strongly advises all customers and investors to only engage with real estate advertisements that feature the QR Code to ensure the protection of their rights and prevent their exposure to any fraudulent or unreliable transactions.