The United Arab Emirates will become the largest market for the regional Marriott direction against the background of a role of the international brand in the forthcoming Expo-2020 in Dubai.
The president of Marriott in the region of the Middle East and North Africa Alex Kiriadis declared that the brand will become "the hotel operator number one" for Expo-2020 in Dubai, and the UAE — the largest market in the region in size for Marriott International by 2020 after merge of Marriott to Starwood Hotels & Resorts.
Speaking at a conference in JW Marriott Marquis Hotel Dubai, the president of Marriott reported that the urgent portfolio against the background of the latest events from 52 hotels will grow to 80 with the number of rooms exceeding 23,3 thousand units within the next four years. The transaction recognized on Friday after long process of purchase turns a brand in the largest hotel operator from 1,1 million numbers into 5,7 thousand objects. According to Kiriadis, the procedure of merge is estimated at $140 million.
Difficult integration of two loyalty programs will probably take two years, but as a result of Marriott Rewards, Ritz-Carlton Rewards and new Starwood SPG in total shall become the powerful tourist driver for 85 million participants.
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