Abu Dhabi Airports unveils new brand identity

The new corporate identity underpins future growth plans for the airports operator

Abu Dhabi Airports, which operates five airports across the emirate, has unveiled a new corporate identity.

The refreshed brand architecture, unifying the visual identity of Abu Dhabi Airports and its subsidiaries, draws inspiration from Abu Dhabi’s visionary leadership, economic vision and reputation as one of the world’s most touristic destinations, the company said in a statement.

“As we prepare to enter our next chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of airport experiences,” said Jamal Salem Al Dhaheri, managing director and chief executive officer.

“Our strategic pivot is a direct response to the changing nature of our sector, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders.”

The new corporate identity is inspired by a redefined purpose, mission and set of organisation, and underpins future growth plans for the operator. It also reaffirms its commitment to Abu Dhabi’s economic vision and the wider aviation ecosystem through three priority areas, the company said.

The first is to provide safe, secure and sustainable airport environments and operations reflecting industry best practice and in full compliance with international regulations, guidelines and goals.

The second priority is to play a vital role in the social and economic development of Abu Dhabi by providing connectivity and hospitality that showcases the emirate as a prime travel destination thereby promoting trade, tourism and GDP growth.

Thirdly, collaborating and innovating to deliver an industry leading airport experience, as well as product and service excellence.

Passenger traffic across five airports in the emirate of Abu Dhabi, namely Abu Dhabi International, Al Ain International, Al Bateen Executive, Delma and Sir Bani Yas Island airports, equalled of 6,299,725, between January 1 and June 30. The five airports also recorded 94,538 flights in H1 2022.