R.I.C Milano

R.I.C Milano

+971 (0)4 4563 122

Al Wasi Box Park, Al Wasi Road Jumeirah, Dubai

Way back when, in 2011, somewhere between Milan, London, Los Angeles and Miami, Rude started taking shape. Their globetrotting founders both had a passion for fashion and communication and their travels helped develop the brand’s direction to create a unique new philosophy for the project: Rock’n’Dandy.

The concept behind Rude is simple: while always trendy, it communicates a message.

Born in Milan and totally ‘Made in Italy’, Rude is unique in that it reads the same in both English and Italian. Rude is an irreverent skull, “raw” – t-shirts that are fun don’t take themselves too seriously, designs which send a strong message of character and emotion.

Making waves across the city, Rude immediately became a cult must-have for all celebrities. But the Rude project is a constant work in progress, which continues with the same explosive energy now as it did at the beginning.

So if you need to shake up your wardrobe, head on over to Rude and start making a change!