MUJI DUBAI MALL
February 28, 2017
Unit 62 Lower Ground, Market Street, Dubai Mall, Dubai, United Arab Emirates
Functional Japanese lifestyle products for all aspects of urban living
Founded in 1980, MUJI was born from an extremely refreshing and rational manufacturing process, focused on creating simple, low-cost, good quality products. These products are succinct, but not minimalist – they are empty vessels that fit effortlessly into everyday urban living.
MUJI reexamines products through three lenses, namely – material selection, inspection process and packaging simplification. For instance, they realised that if you omit the bleaching process for pulp, the resulting paper is a light beige. It is this paper that MUJI uses for packaging and labels. In fact, wherever possible, MUJI uses repurposed and natural, organic materials in their products, making making their products environmentally friendly and safe for everyday consumption.This dedication to simplicity sets MUJI apart from the loud and over-embellished products so often seen in the market.