M & S Sport Services

M & S Sport Services

+971 4 457 2933
Office 1102, Tower BB1, Al Mazaya Business Avenue, Jumeirah Lake Tower, Dubai.

About Us

M&S Sports is a sports coaching and education provider based in the UAE. Working with children and adults, we provide highly qualified, educated and certified coaches who strive to create a positive environment based on learning through fun and a focus on long-term athletic development. You can expect a caring and human approach to customer service away from the sporting arena. Established in 2011, we now operate in over 20 venues across the UAE, with a passionate, dynamic and forward thinking team of over 35 staff. To us excellence is a habit, not an act.

Our Mission

To build a child-centered, development focused sports culture within the UAE that nurtures and inspires each and every individual in a happy, healthy and safe environment. We strive for short-term success but with a focus on long-term development and most importantly that success forms from the desires of the individual. We connect people and create aspiration through inspiration; to just play, to smile, to live a healthier more active life or to strive for excellence. Our Core Values underpin everything we do:

Our Philosophy

We believe in order to achieve learning and to inspire development; consistent quality coaching is of paramount importance, along with a structured but flexible programme of work centred on the individual needs of each group of young athlete’s. A clear coaching philosophy is key to delivering quality and these objectives underline how we coach and teach:

• Learning though Fun
• Maximum participant involvement
• Supportive and relevant learning environments
• Age appropriate equipment
• Skill mastery
• Exemplary behavior at all times
• Correct habits / good practice
• Creativity (no fear) through empowerment
• Developing people not just athletes