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Be the New Generation Selfie Superstar with HUAWEI nova 3 series

Enabled with Artificial Intelligence in front camera for perfect selfies, HUAWEI nova 3 series launched in the UAE

15th July 2018, Dubai, United Arab Emirates: In our selfie obsessed generation in the region, it is a known fact that selfies have become a reflection of who we are and even where we are. A selfie is one’s way to speak to the world about their confidence, their passion and in some cases, even showcase their bravery. A picture’s worth a thousand words – and a perfect selfie even more so. To put an end to all your selfie woes and re-takes, look no further than the HUAWEI nova3 and HUAWEI nova 3i that are enabled with artificial intelligence (AI) both in its functionality and its front camera. Both smartphones have been launched in the UAE today and are your answers to becoming the next generation AI selfie superstar. What does an AI selfie mean, you ask?

Imagine having a smartphone that has the ability to recognize age, gender, skin tone to adjust for the optimal selfie even when the photo is taken in low-light or backlit environment. The smartphone automatically adjusts the sharpness and colour for a high-definition image, without you having to do anything but click.

Sounds like a dream but Huawei has made this dream come true with the launch of its new HUAWEI nova 3 series, which has unparalleled AI capabilities and exceptional front camera features. Both the smartphones have state-of-the-art dual front and rear camera with 24 MP and 2 MP, which are further powered by artificial intelligence (AI)). HUWAEI nova 3 series will help you capture the next generation AI selfie instantly with its AI engineered beautification solutions that will enhance your skin tone to match your visual age. Moreover, HUAWEI’s nova 3 series has background scene recognition with nearly 200 different scenarios that can intelligently adjust the sharpness and colour for a high definition image allowing you to seize the moment and create lasting memories.

Keeping on top of the evolving selfie trends, the latest research conducted by Huawei in partnership with YouGov found that 56 per cent of the UAE residents and 51 per cent in Saudi Arabia take selfies daily. In fact, on an average, more than three selfies are taken to capture the perfect one that makes it to the social media platform. Another interesting finding was that 40 per cent of people in UAE and 36 per cent in KSA prefer a smartphone that has both an optimum front and rear camera. This clearly reflects the current market situation, where most smartphones lack strong front camera features.

The HUAWEI nova 3 series with exceptional front camera and AI photography capability is set to wow the users as it not only captures their own face clearly, but also the story of the selfie moment and environment.

Huawei nova 3 series features the AI-enhanced dual front cameras (24MP + 2MP)

The artificially intelligent phone is equipped with a 24MP camera both in the front and at the rear to capture the best-looking selfies. The AI enhancements will create perfect selfies at the first click by capturing both the face and the surroundings. The new f/2.0 wide aperture lens on the 24MP high-resolution front camera is joined by a 2MP broad spectrum color sensor that captures depth-of-field information for authentic bokeh effects.

Huawei nova 3 series is equipped with AI scene recognition

HUAWEI nova 3 is enabled with over 200 different scenarios across eight unique categories that include blue skies, beaches, plants, night, stage performances, flowers, rooms and snow. Hence, the AI powered phones will recognise the background and capture every detail to create an enhanced shot that offers best colour optimization features.

Huawei nova 3 series offers AI enabled beauty algorithm

HUAWEI nova 3’s camera has a set focal length of 35mm for selfies providing the best-in-technology to capture a stunning portrait. The AI enabled beauty algorithm offers seven skin tones and textures for users to choose from and customize their selfies to create their own definition of beauty.

Availability

UAE

The HUAWEI nova 3 will be available for pre-order from 15th July, 2018, at the HUAWEI Experience Store located at The Dubai Mall and across select retailers in the UAE, and will be on shelf from 26th July, 2018. The HUAWEI nova 3 will be available in Iris Purple, Airy Blue and Black colours at price of AED 1,799. In addition, the HUAWEI nova 3i will also be available for pre-order from 7th August and will be on the shelf from 16th August, 2018 at the HUAWEI Experience Store at the Dubai Mall and across select retailers in the UAE. The HUAWEI nova 3i will be available in Iris Purple, Pearl White and Black colours at AED 1,299.

KSA

The HUAWEI nova 3 will be available for pre-order from 15th July, 2018, across select retailers in the KSA, and will be on shelf from 25th July, 2018. The HUAWEI nova 3 will be available in Iris Purple, Airy Blue and Black colours at price of SAR 1,799. In addition, the HUAWEI nova 3i will also be available in Iris Purple, Pearl White and Black colours at SAR 1,399.

Service Offer in the UAE

HUAWEI nova 3 Series will have 12 months manufacturer warranty and a VIP dedicated Hotline Service, door to door device collection-repair-return and free engraving services available at all Huawei Service centres across the UAE. Additionally, customers can buy HUAWEI nova 3 series under old to new trade-in offer at Huawei Service Centres and select independent retailers across UAE. Pre-installed HiCare Service Application available for fingertips solutions.

For more information, please visit: http://consumer.huawei.com/us/

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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For more information please visit: http://consumer.huawei.com/ae-en/

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Posted: July 15, 2018
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