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Importance Of Lifestyle Photography In Your Business

Images or photos hold utmost importance in everyone’s life; be it business or daily life of a common man. In a study, it has been quoted that people only remember 80% of what they see but just 20% of what they read.

For the same reason, business owners or marketers make sure to publish fresh, unique, innovative and imaginative photos on their website(s). Whether you are an eCommerce seller or OOH advertiser, you must know the vitality of fashion photography or lifestyle photography. To hit the hammer rightly, reputed companies choose to hire the best lifestyle photography agency to get conversion rate via marketing. These photos can be used not only on websites but also on the respective social platforms. The images that you are showing on your brand pages will make a strong impression on your customers’ mind. So be careful of what you are choosing and invest in the best lifestyle photography agency such as Photostreets.

One of the most essential decisions that you have to make as an eCommerce seller is what type of photography you want to include in your listing. In photography styles, there are two types that are followed:

  • Pure white background
  • Lifestyle photography

There are some platforms such as Amazon, where, as per the regulations, the sellers are required to use at least one white background photo or image in their product listing. And there are some other platforms, where the usage of lifestyle photography is important.

The Benefits of Lifestyle Photography

Lifestyle photography has several benefits as they are:

  • Inspiring
  • Storytelling
  • Self-Explanatory

Storytelling—To sell your products or service, your image should convey the right message or interesting story that should relate with your potential audience. And it’s quite hard to tell a story with a white background. Customers find it not only attractive but connected when the product is worn by a model. This is a very common strategy in fashion photography to try the dress over a mannequin or a model. Lifestyle photos help buyers to easily imagine their lives with the product.

Inspiring—It instils inspiration in the buyers’ mind. Lifestyle photography has been vehemently adopted in clothing, accessories, cosmetics, and furniture sectors. This strategy helps the customer to see the different features of a product clearly such as colour, fitting and etc.

Self-Explanatory —Lifestyle photography also helps a customer understand a product. Whether it is an unconventional product or service, lifestyle photography is the key to convey the message rightly.

Posted: May 5, 2020
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