Improve Your SMS Marketing In 2019

SMS Marketing is a component of mobile marketing that includes all uses of SMS for business purposes. Here is a non-exhaustive list of the types of SMS used:

• Promotional SMS
• SMS alert or SMS Service
• Premium SMS
• Survey / SMS Survey
• Any other use of SMS in a commercial or marketing context

1 - Targeted SMS

Custom SMS Campaign

As for sending mails, a personalized message has more impact and more chance to be read carefully. If your client file contains the first names, you can customize the SMS message by including the first name of the recipient. Your message will be warmer and you will immediately stand out from your competitors who for the most part do not use SMS Customization.

You can of course use other criteria such as the family name for example.

Segmentation

If your clientele is made up of profiles with diverse interests, such as men or women in a ready-to-wear business, it can be helpful to segment your SMS shipments. Your message will be adapted to the target and will be more impactful. The promotion may be different: promo on jeans for men, promo on dresses for women ...

Some Segmentation Criteria:

• Man / Woman
• Age groups
• Location
• Lambda customers / VIP customers

Automated SMS at the right time

With the automatic sending of SMS according to various criteria, you can reach your customer at the right time. Customer's birthday, unused full loyalty card, date of last customer visit ... These SMS can be sent automatically to your contacts.

2 - Interactive SMS

SMS To Encourage Action ki

The enriched Branded SMS makes it possible to interact with the recipients of your professional SMS. With the simple addition of a link, web technology allows you to offer interactive content: surveys and surveys, sales and reservation of articles, gamification.

The disadvantage of this type of sending will be the use of characters for the link. Using our SMS landing pages, the link is shortened to a short URL (via the Google Shortener API).

To encourage us to click on your link, you can add an action verb followed by 2 points: "+ infos: link ", "Click on: link ", "+ specials on: link ", "Buy on: link " ...

Without using landing pages, you can encourage us to contact you by phone or email.

By default, most smartphones make phone numbers and email addresses present in clickable SMS. If you insert one of these elements, the customer or prospect can click directly on your SMS and call you or send you an email.

Examples Of Use:

"Book at: number ", "Infoline: number ", "Participate by sending your name to address@email.com " ...

SMS Answers

More simply, you can leave the possibility to your customers to send an answer to your SMS pro. In this case, the sender is not personalized, a short number to which recipients can reply directly will be used as a sender. The answer to this number is free for your customer.

3 - Do Not Miss The Main Events

Do not miss the main business events of the year. Your competitors will not fail to send an SMS to announce their promotional offers. Do the same, taking into account the advice given in this article, and send better pro SMS!

Regularly follow 2019 calendar of trade events