Your Business Needs SMS Marketing But Why

Why Adopt SMS Marketing?

Generally, most companies use common marketing levers such as SEO, PPC (Pay-per-Click), social networking, or offline techniques. However, despite rising mobile users, these companies have not yet attempted the adventure of mobile marketing. This is mainly the case of SMS Marketing, also called "Push SMS", which allow any advertiser to automatically send messages in bulk and at a lower cost. An actual paradox when we know that 100% of mobile phone users have access to the SMS function.

SMS marketing is all SMS jobs by companies for the commercial / marketing purpose.It can be SMS alert or service, Promotional SMS, premium SMS or SMS commercial activation. During sales, for example, you frequently receive messages telling you "-35% on all our products and -15% extra until midnight tonight with code SALE19". This is SMS marketing. And this solution offers many advantages.

Advantage # 1: SMS Is Very Read

Did you know? SMS is the most effective communication channel. Indeed, according to research, 98% of SMS sent are open and 83% are open within three minutes of receiving it. It is therefore undeniable, SMS marketing is one of the best ways to communicate with your customers. In addition, "texting" is inexpensive.

Advantage # 2: SMS Is Economical

If you decide to opt for SMS marketing, be aware that this is a good idea since it is an inexpensive solution for your business. However, be careful that the SMS that you send are not expensive for recipients. You could lose some customers .

Advantage # 3: SMS Complete The Action Of Emails

The SMS does not replace the e-mail, it completes it. By using these two means of communication, you increase your chances of being read and reaching your targets and goals. It's a bit like your online profiles: you have one on Twitter, another on LinkedIn, another one on Video. It's a way for you to have more visibility. Using e-mailing and SMS marketing also helps you achieve this goal.

Advantage # 4: SMS Is Instant

The other advantage of SMS is that it is instantaneous. It allows to send alerts to your customers for different reasons (delivery, appointment ...). Communication via SMS is almost real-time, a very good point for your company, because customers like professionals involved, but also responsive. Just be careful about the date and time of sending your messages.

Tips For Successful SMS Marketing Campaign

Do you want to launch an SMS marketing campaign? Here are three tips to remember:

• Start by defining the business purpose of your campaign;
• Work on writing your messages: a catch of three or four words, an offer, a contact link and the word "stop". Your messages should be simple, clear and impactful.
• Choose the time and date of the shipment.