Six-week retail extravaganza will offer discounts of 25-75% across shopping malls in Dubai
Dubai Summer Surprises (DSS), Dubai’s annual city-wide retail celebration, will return to the city from June 22 to August 4, it was announced on Wednesday.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the event will feature a line-up of spectacular sales, retail experiences, and weekly performances.
Ahmed Al Khaja, CEO, DFRE, said: “Dubai Summer Surprises is one of the most popular events of the Retail Calendar and we are excited to announce this year’s dates.
"Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.”
Highlights of this year’s event include a Opening Day 12 Hour Sale, a daily Deal of the Day offer, weekly Weekend Destination surprises and the Final Weekend Sale.
Dubai Summer Surprises will feature discounts of 25-75 percent throughout the six-week period. Top name global brands will be offering knockout discounts, the statement said.
DSS will kick start with a mega 12-hour sale on the opening day with participating retail outlets at Majid Al Futtaim malls in Dubai offering up to 90 percent discounts.
Deal of the Day will offer shoppers an "incredible" deal, starting on the June 23 and finishing on August 1 while the Weekend Destination initiative will see a different mall every week offering full weekend of additional surprises and entertainment.
DSS will culminate in a Final Weekend Sale, commencing on August 2 and finishing on August 4.
The full calendar of events will be announced on www.dubaisummersurprises.com.