Nshama, a private developer of integrated lifestyle communities, said its Town Square Dubai development has introduced a new co-living and co-working concept that befits the social lifestyle aspirations of the new generation.
Introducing a never-before approach to urban living in Dubai, Town Square Dubai has launched UNA, a stylish destination that is set apart by a digitised all-purpose lobby lounge where residents can indulge in a wide range of creative, recreational and collaborative pursuits, said the statement from Nshama.
At around 2,000 sq m, the lobby lounge is envisaged to be the social hub featuring work stations, a music room, games corner, communal smart TV, reading space, and creative zones. Further, UNA also serves as a licensed co-working space, meeting the aspirations of today’s generation, it stated.
Unveiling the new concept, CEO Fred Durie said: "The home and work aspirations of the new generation have changed. They seek social destinations that add to their quality of living with none of the fuss associated with traditional ‘apartment-living'."
"As a co-living and co-working destination, UNA is an idea that has come of age, one that is created exclusively for the new generation. This is a perfect fit to the start-up, digital-savvy youth of our times. They value privacy and individuality yet cherish the joy of social collaboration: UNA is for them," he added.
According to him, UNA boasts all amenities that suit the lifestyle aspirations of the young, modern generation including welcome wi-fi, reading area, meeting rooms, entertainment and recreation areas, business centre, swimming pool, gymnasium, retail stores, restaurants, cafes, a supermarket, laundry and cleaning services, landscaped areas, and outdoor recreational facilities.
They will also have the convenience of a shuttle service to the nearest Dubai Metro station, he stated.
"The lobby serves as the place where people – both residents and visitors – meet and interact, defining a new dimension to urban living and socialising. Imagine a true work, live and play environment – right where your home is. That is the promise of UNA," remarked Durie.
Underlined by its ‘live life at your price’ value proposition, as is the norm at Town Square Dubai, UNA features a limited collection of only studios and one-bedroom apartments – perfect for the upwardly mobile singles and small families.
"The UNA residents have so much more of fun in store: They step out to a central Town Square Park, the size of 11 football fields, with a range of lifestyle choices including Vida Townsquare hotel and a Reel Cinemas cineplex," stated Durie.
Only steps away from varied leisure attractions such as the Arabian Ranches Golf Course, the Dubai Polo & Equestrian Club and the Al Qudra Cycle Track, the new concept UNA occupies a place of pride in the trendy Town Square Dubai.
The Al Maktoum International Airport is less than 20 minutes away.
"With effortless access from all the bustling business centres of Dubai such as Dubai Internet City, Dubai Media City, Jebel Ali and Knowledge Village, UNA will be the place where young minds live, connect and socialise. Bringing a new dimension to holistic living, UNA celebrates the real experiences in life," remarked Durie.
"While the spacious central lobby serves as the meeting point that promotes social interactions and a spirit of community living, the apartments are competitively priced for middle-income professionals, upcoming entrepreneurs and the creative community," he stated.
"They can also benefit from the licenced co-working spaces. The emphasis is on how life can and should be as envisaged by our young generation; it is not about size and scale but about owning a place where they build their dreams and careers. Affordability meets true modern lifestyle for our youth at UNA," he added.
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