ABU DHABI: In line with the UAE President His Highness Sheikh Khalifa Bin Zayed Al Nahyan’s declaration of 2018 as the Year of Zayed, the Education Affairs Office at the Crown Prince Court of Abu Dhabi yesterday announced the launch of the UAE Media Apprenticeship Programme (UAEMAP), which aims to support young Emirati graduates with degrees in traditional and new media specialisations.
Complementing their educational qualifications and enhancing their capabilities, the programme will secure job training opportunities for candidates with some of the world’s leading media organisations operating in the UAE.
The initiative celebrates the legacy and values of the founding father of the UAE, late Sheikh Zayed Bin Sultan Al Nahyan, who highlighted the importance of boosting national talent and empowering the UAE’s youth with skills and expertise on par with global standards to enable them to become key contributors in shaping a happy and knowledgeable society.
The Education Affairs Office at the Crown Prince Court of Abu Dhabi is keen to continue its efforts in strengthening public-private partnerships through designing training programmes for the UAE youth, not only in media, but other fields as well that require close and continuous cooperation with private sector institutions in the UAE.
UAEMAP is collaborating with leading national and international universities offering media-based specialisations, to hand-pick their best graduates, who will then join the programme. The candidates selected by a specialised committee from the Education Affairs Office, will be provided internships and on-the-job training. The academic partners of the programme include Abu Dhabi University, Zayed University, UAE University, New York University Abu Dhabi, American University in Dubai, American University of Sharjah, American University in the Emirates, and Ajman University.
The programme is joining hands with more than 15 prominent media organisations in fields ranging from publishing to advertising, public relations, TV production and new media. Some of these include Newsweek ME, Al Arabiya, Hill+Knowlton Strategies, Publicis Group, BPG Group, Al Ahram newspaper, Bloomberg, Nomad, and Carma.
Speaking on the occasion, Mohamed Khalifa Al Nuaimi, Director of the Education Affairs Office at the Crown Prince Court of Abu Dhabi, noted that his office is delighted to launch this programme that will articulate the late Sheikh Zayed’s vision to build an empowered and enlightened generation of Emiratis. With global expertise and the will to acquire knowledge, they will occupy their rightful places in driving the economy and advancing scientific and technological know-how.
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