Staff Report Dubai: Global investment holding company Dubai Holding and UAE-based action sports brand XDubai have announced a new partnership that will push the impact of the Dubai Fitness Challenge to three years and even beyond.
The two entities have collaborated on a programme that aims to encourage people across the UAE to pursue an active lifestyle with a choice of three fitness events every year for the next three years.
The announcement was made during the 10th anniversary of Dubai Holding’s award-winning Wellness Programme, coinciding with the inaugural Dubai Fitness Challenge.
Edris Al Rafi, chief executive officer of Dubai Holding, said: “Health and wellness is not just something we say; we live and breathe it at Dubai Holding. Our partnership with XDubai extends this philosophy even further, strengthening our commitment to forming fitness-focused partnerships, and sharing our belief in health and well-being to more people and in more unique ways.”
This partnership will introduce new events and activities at iconic destinations and communities across Dubai Holding’s extensive portfolio.
Among the new events that UAE residents and visitors can look forward to is XYoga, which, following an exceptionally successful first event in early 2016, is set to become an annual mainstay for yoga practitioners of all levels. Details on the 2018 XYoga event will be released in due course.
The partnership will also encourage people to push the limits of what is possible with not one, but two annual Spartan Races including the first Middle East Championship — set to take place on November 10, for the first time in a new race location, Hatta. Upcoming Spartan Races will feature new obstacles and participant categories.
Mohammad Javad, general manager of XDubai, said their strong focus on grassroots health and wellness ensures the longevity of the XDubai Spartan Race.
“With Dubai Holding’s support, we will offer both residents and visitors at least three unique events annually and, in the process, further boost Dubai’s growing wellness and fitness culture,” Javad said.
The news was marked on Thursday with the online release of an inspirational film, #MakeYourMark, which celebrates the new fitness events that will take place under the partnership.