DRIVING INNOVATION: HUAWEI UNVEILS FIRST CAR TO BE DRIVEN BY AI-POWERED SMARTPHONE
Huawei, the global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test.
Unlike other driverless cars, which simply detect obstacles, Huawei has transformed a Porsche Panamera into a driverless vehicle that doesn’t just see, but crucially, understands its surroundings. This means that can it can distinguish between 1,000s of different objects, including a cat and a dog, a ball or a bike, and learn to take the most appropriate course of action.
Huawei’s ‘RoadReader’ project is taking advantage of the AI capabilities already in the Huawei Mate 10 Pro. The device uses AI to automatically recognise objects like cats, dogs, food, and other objects, to help people take pictures like a pro.
Most autonomous cars currently being developed rely on the computing power of purpose-built chips developed by third party technology providers. However, as part of its ongoing mission to make the impossible possible, Huawei has used technology already available in its smartphones, demonstrating its superior functionality and ability to stand up to even the most advanced technology developed for use in self-driving cars.
“Our smartphone is already outstanding at object recognition. We wanted to see if in a short space of time we could teach it to not only drive a car, but to use its AI capabilities to see certain objects, and be taught to avoid them” said Andrew Garrihy, Chief Marketing Officer, Huawei Western Europe. “If our technology is intelligent enough to achieve this in just 5 weeks – what else can it make possible?”
Huawei will be showcasing the RoadReader project and the vehicle’s capabilities at a two-day event at Mobile World Congress in Barcelona (MWC) from 26th to 27th February 2018. Delegates will be invited to test ‘drive’ the car themselves, teaching it to identify and manoeuvre around certain objects.
About HUAWEI Consumer Business Group (CBG)
HUAWEI Consumer Business Group (CBG) is one of HUAWEI's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.
For more information please visit: http://consumer.HUAWEI.com/ae-en/
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