Blockchain, smart cities dominate GITEX social media chatter
Meltwater statisics show over 82,000 GITEX mentions on Twitter, Instagram and Facebook since September 23
The term “GITEX” was mentioned more than 82,000 times on social media since the beginning of GITEX Shopper in Dubai on September 23rd, according to data from media intelligence firm Meltwater.
Twitter hosted 82 percent of GITEX mentions, followed by Instagram with seven percent and Facebook with four percent.
Virtual reality and augmented reality were among the most discussed GITEX topics, with 802 mentions across all platforms, followed by gang, with over 300 mentions.
When it came to electronics, Apple led the way with 766 mentions, followed by Samsung with 337 mentions.
The most discussed tics of GITEX Technology Week were found to be blockchain (1,854 mentions), smart cities (1,558 mentions), artificial intelligence (1,459 mentions), Internet of Things (1,456 mentions) and cloud computing and solutions (1,029 mentions).
“It’s no surprise that cryptocurrencies dominated the share of conversation, but to see 'Smart Cities' feature as a relatively close second demonstrates the traction initiatives like Smart Dubai and the Dubai Future Foundation are having in their endeavour to make Dubai one of the world’s most technologically advanced locations,” said Meltwater strategy director Zubair Timol.
In a separate social media study, Meltwater examined online reactions to the October 10 launch of UberOne in Dubai, which will give users the option of riding in 50 recently added Tesla Model X and Model S vehicles. Another 150 are to be added to the Dubai Taxi Corporation fleet by 2019.
Over the course of one week alone, Meltwater statistics show that the Tesla taxis garnered 52 online news mentions as well as 2,536 on social media. The majority of social media mentions were positive, and included terms such as “can’t wait” and “fanciest car”.
“From our analyses, the evidence suggests that Uber’s addition of the Tesla model to their fleet has been embraced by the UAE – not only from an stylistic or image conscious perspective, but and environmentally friendly one too,” Timol said of the findings.
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