Office 901, 902 The Citadel, Business Bay, P. O. Box 14929, Dubai, U.A.E
Phone : +971 4 255 0321
Established as a trading company, mainly dealing with rice imported from Pakistan and India, was the foundation for the firm to build on, dealing with registered brands like Darbar Classic, Darbar Premium, Darbar Par Boiled and White Rose. The rice mainly being basmati, 1121 and boiled rice. Our rice has been widely distributed in Restaurants, Supermarkets, Hyper Markets, Catering and Labour Camps.
We strive to aim for excellence across boundaries, stakeholder satisfaction and achievement through milestones in the market.
Honesty and business ethics is at the core of all our operations.Our goal is to create a niche with our diversified portfolio of products and services.
Achieving high level of employee, customer and supplier satisfaction through integrity, dedication, professionalism and timely service.
To be the leader in every market segment we serve and to become global service providers and suppliers.
Our commitment to equal employment and diversity as we serve customers and employ people around the world which is essential to thrive in a competitive global marketplace.
To provide products and services to the market which meet and exceed the reasonably unique expectations of all our customers and customer groups.We will endeavour to provide branded products and services of superior quality that will improve the overall experience of the consumers.
As a result, consumers will reward and value us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.